The way I'm thinking about this is it's all, of Apple's best stuff from years past packed, into a very familiar case for just $329. So you've still got a Lightning port. You've got a Touch ID, home button. You've got the first generation Pencil, the silly charging and the fiddly cap and you've got Apple's older Smart Keyboard case, not the new flippy one that comes with the iPad Pro. You've got an A10 Fusion processor, instead of the newer A13X in the iPad Pro.
A lot of older stuff from the Apple catalog, but stuff that reviewed really well at the time, and for $329 it's a lot of bang for the buck. You can pre-order the new seventh generation iPad today. They'll start shipping at the end of September. So there's a lot of iPads now. The iPad mini starts at $399.
This 10.2 inch iPad is $329. The iPad Air is $499, and the iPad Pro starts at $799. That is a huge spread of price points. You can kinda see what Apple's doing. Wherever you are, however much money you have to spend there's an iPad for you.
This iPad in particular seems very targeted, at somebody who might buy a Chromebook, or a cheap Windows laptop instead. You get the full set of iPad apps, the whole ecosystem. You get the Pencil support. You get things like Apple Arcade which let's you play an enormous amount of games for $4.99 a month.
That's stuff Chromebook can't do. It's a pretty big, aggressive move from Apple. Again, some older specs but compared, to those cheap Chromebooks or a cheap Windows laptop, it seems like a very interesting product.
Apple iPad Comparison
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iPad Air (2019) |
iPad 7th Gen (2019) |
iPad 6th Gen (2018) |
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SoC | Apple A12 Bionic 2x Vortex 4x Tempest 4-core "G11P" GPU |
Apple A10 2x Apple Hurricane 4x Apple Zephyr 6 Core PowerVR GPU |
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Display | 10.5-inch 2224x1668 IPS LCD DCI-P3/True Tone 500 Nits Brightness Fully Laminated |
10.2-inch 2160x1620 IPS LCD 500 Nits Brightness |
9.7-inch 2048x1536 IPS LCD |
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Size | Height | 250.6 mm | 250.6 mm | 240 mm |
Width | 174.1 mm | 174.1 mm | 169.5 mm | |
Depth | 6.1 mm | 7.5 mm | 7.5 mm | |
Weight | 456 grams (Wi-Fi) | 483 grams (Wi-Fi) | 469 grams (Wi-Fi) | |
RAM | 3GB LPDDR4X | 2GB? LPDDR4 | 2GB LPDDR4 | |
NAND | 64GB / 256GB | 32GB / 128GB | ||
Battery | 30.2 Wh | 32.4 Wh | ||
Front Camera | 7MP, f/2.2 HDR, WCG Retina Flash |
1.2MP, f/2.2 HDR Retina Flash |
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Rear Camera | 8MP, f/2.4, AF HDR, WCG |
8MP, f/2.4, AF HDR |
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Cellular | Gigabit-class LTE-A | 2G / 3G / 4G LTE | ||
SIM Size | NanoSIM + eSIM | NanoSIM | ||
Wireless | 802.11a/b/g/n/ac 2x2 MIMO BT 5.0 |
802.11a/b/g/n/ac 2x2 MIMO BT 4.2 |
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Connectivity | USB-C Apple Smart Connector |
Lightning Apple Smart Connector |
Lightning | |
Launch OS | iOS 12 | iOS 13 | iOS 11 | |
Launch Price | (Wi-Fi / Cellular) $499/$629 (64G) $649/$779 (256G) |
(Wi-Fi / Cellular) $329/$459 (32G) $429/$559 (128G) |
(Wi-Fi / Cellular) $329/$459 (32G) $429/$559 (128G) |
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